Rocky, an industry leader in public service footwear, has partnered with coffee maker and social media sensation Fire Department Coffee® for a series of videos debuting on the brand’s social platforms throughout 2022.
Beginning with videos posted in April, the Fire Dept. Coffee team will wear Rocky footwear exclusively in their videos and photos. Rocky will also be featured in two ongoing video series produced by the coffee brand, “Fire Department Coffee – Fire Academy” and “Murphy’s Law.”
To view Fire Department Coffee’s social content, visit the brand’s TikTok, YouTube, Instagram and Facebook pages.
“We connected with the guys at Fire Department Coffee earlier this year, and we felt like it was a great fit for Rocky with the launch of our new Code Red fire boots in 2022,” said Mark Dean, Rocky VP of Commercial Military and Public Service. “If there’s two things firefighters take seriously, it’s their gear and their coffee.”
Available now, the Code Red fire boots offer the ultimate in performance and protection for those fighting fires in a structured environment or in a wildland setting. For more information the Code Red boots, visit www.rockyboots.com.
Fire Dept. Coffee is a veteran-owned business dedicated to providing great-tasting coffee to people everywhere. Every order is freshly roasted in Rockford, Ill., by a dedicated team of firefighters, first responders, and coffee experts.
Along with providing a growing selection of incredible coffee, Fire Dept. Coffee also supports first responders in need through the Fire Dept. Coffee Foundation. The Foundation raises funds to support those who have been injured on the job, mentally or physically, or who are facing other serious health challenges.
“All of us at Fire Dept. Coffee are thrilled to have Rocky Boots as a partner for the year,” said Randy James, Director of Brand Relations at Fire Dept. Coffee. “Rocky’s partnership will allow us to continue to grow the Fire Dept. Coffee Foundation and its support for firefighters facing health issues. We also scored some new boots for the crew!”
For more information or to try Fire Dept. Coffee, visit the company’s website at www.firedeptcoffee.com.
Founded in 1932, ROCKY manufactures and markets rugged outdoor, military, duty, work and western footwear, apparel, and accessories. The company’s products are available in nearly 3,000 retail and catalog outlets. It is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY. More information can be found at www.rockyboots.com.
